Webinars & Workshops

Work through buying-group strategy, campaign plays, contact-level signals and orchestration with guided examples.

10 episodes

38:48
Webinar
38:48
A New Hope for B2B Marketing | Forrester x Influ2

Forrester's Kelvin Gee and Influ2's Dmitri Lisitski make the case for shifting GTM from accounts to buying groups.

Webinar
59:42
Why GTM Orchestration Breaks Without Contact-Level Execution

Panel with LiveRamp and The Reeder on why account-level ABM fails buyers, plus Influ2's contact-level orchestration release.

Webinar
47:27
Forrester x Influ2: Contact level ABM

Forrester's Nora Conklin and Influ2 CEO Dmitri Lisitski share survey data on why contact-level targeting makes ABM work

Webinar
34:51
Buyer Signals & Ad Strategy: The New B2B Formula

Influ2's Anna Tsymbalist and Radish's Chris Willocks map buyer signals to ad strategy — and show how to get ads noticed.

Webinar
24:58
Behind the Curtain: How Sales Can Turn Influ2 Ad Engagement into Revenue

Influ2's own SDR and AE leaders reveal the internal playbook for turning contact-level ad engagement into pipeline.

Webinar
1:02:23
Account Based GTM: Turning Strategy into Action

ABM leaders share frameworks for audience selection, account tiering, sales alignment, budgeting, and stalled deals

Webinar
47:23
How to Create a Truly Coordinated Sales and Marketing Program | Scrappy ABM & Influ2

Mason Crosby and Anna Tsymbalist share trigger-based 'activation plays' for closed-lost, missed meetings and events.

Webinar
32:43
How to Automatically Personalize the Buyer's Journey with Ads | Playbook by Influ2

Anna Tsymbalist shares Influ2's real ad examples for personalizing the buyer journey with CRM and engagement triggers.

Webinar
49:21
How to Boost Meeting Attendance with Person-Based Ads | Playbook by Influ2

Influ2's Anna Tsymbalist shares the automated person-based ad playbook that doubled meeting show-up rates.

Webinar
20:30
Putting Demand Gen Powers in the SDR Team's Hands

Influ2 previews Super Cadences — SDRs launch person-based ads inside their own Salesloft/Outreach sequences.

Webinar
Capabilities
Audience ScopeNewOmnichannel OrchestrationNewBuyer JourneysSales PrioritiesRevenue ReportingSignal CenterNewCross-Platform Context SyncNew
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