Industry Conversations

Listen to practitioners, analysts, investors and operators discuss buying behavior, market pressure and the future of B2B growth.

5 episodes

Alex Pappas and Anna Tsymbalist dismantle the MQL model and lay out an intent-driven, account-based alternative.

Influ2 CRO Joe McNeill on why humanization, not personalization, is the new outbound differentiator — and how allbound works.

Influ2 CEO Dmitri Lisitski on why B2B ads fail, person-based targeting, and what real buying-group data proves

Rally Ventures VC Charles Beeler on why recession-era marketing survives only by proving revenue impact, not MQLs

Marketers from Circle, Gong, and Paddle on buying groups, champions, and reaching the 95% of buyers not yet in market.