How Contact-Level ABM Works

Person-based marketing narrows account-based work from a company to the decision makers who can actually act.

Buying-group thinking connects those individuals so marketing and sales can support the same decision rather than separate lead and account views.

Independent research shows why the shift matters: buying decisions now involve larger internal and external groups, while many teams still struggle to identify and engage the right people.3

The sessions build from the core concept to the operating model for contact-level ABM.

4 episodes

30:07
Interview or Panel
Capabilities
Revenue ReportingAudience ScopeNewOmnichannel OrchestrationNew
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