46:00
Case Study
46:00
Episode 1
Cato Networks Case Study: Executing A Targeted Plan To Reach The Right Stakeholders

How Cato Networks used Influ2's person-based ads to revive cold leads and turn 374 impressions into an opportunity

Case Study
18:31
Episode 2
Gartner Symposium | Adapting our ABM program to the ‘New Reality’ to achieve a 581% ROI

Influ2's Daria Ivanova breaks down the 'New Reality' ABM campaign that delivered 581% ROI during COVID.

Case Study
27:59
Episode 3
The Revenue Marketing Blueprint by StarTree & Persefoni

Persefoni and StarTree share the revenue marketing playbooks behind ~3x lifts in new-opportunity conversion rates.

Case Study
49:21
Episode 4
How to Boost Meeting Attendance with Person-Based Ads | Playbook by Influ2

Influ2's Anna Tsymbalist shares the automated person-based ad playbook that doubled meeting show-up rates.

Webinar
32:43
Episode 5
How to Automatically Personalize the Buyer's Journey with Ads | Playbook by Influ2

Anna Tsymbalist shares Influ2's real ad examples for personalizing the buyer journey with CRM and engagement triggers.

Webinar
47:23
Episode 6
How to Create a Truly Coordinated Sales and Marketing Program | Scrappy ABM & Influ2

Mason Crosby and Anna Tsymbalist share trigger-based 'activation plays' for closed-lost, missed meetings and events.

Webinar
1:02:23
Episode 7
Account Based GTM: Turning Strategy into Action

ABM leaders share frameworks for audience selection, account tiering, sales alignment, budgeting, and stalled deals

Webinar
28:10
Episode 8
Building Smarter Audiences with Cohort Designer | Sacha Gauthier from Paddle

Paddle's Sacha Gauthier shows how his team builds dynamic, hyper-targeted cohorts in Influ2 instead of static CRM lists

Product Guide
34:51
Episode 9
Buyer Signals & Ad Strategy: The New B2B Formula

Influ2's Anna Tsymbalist and Radish's Chris Willocks map buyer signals to ad strategy — and show how to get ads noticed.

Webinar
59:42
Episode 10
Why GTM Orchestration Breaks Without Contact-Level Execution

Panel with LiveRamp and The Reeder on why account-level ABM fails buyers, plus Influ2's contact-level orchestration release.

Webinar
Capabilities
Buyer JourneysContact-Level AdvertisingCohort DesignerAudience ScopeNewSignal CenterNewOmnichannel OrchestrationNewCross-Platform Context SyncNew
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