Measurement, Attribution & Revenue Impact

19:23

Capgemini's Jomar Ebalida shows how person-based ads reached buying committees at AT&T, Pfizer and Verizon.

46:00

How Cato Networks used Influ2's person-based ads to revive cold leads and turn 374 impressions into an opportunity

26:35

How One Door used person-based display ads to influence 70% of pipeline and lift branded searches 66%

18:31

Influ2's Daria Ivanova breaks down the 'New Reality' ABM campaign that delivered 581% ROI during COVID.

10:18

Rally Ventures VC Charles Beeler on why recession-era marketing survives only by proving revenue impact, not MQLs

30:07

Influ2 CEO Dmitri Lisitski on why B2B ads fail, person-based targeting, and what real buying-group data proves

32:00

Influ2 unveils V2 — from person-based ads to a revenue marketing platform — with customer stories from ESW, Sapiens and Ledgy.

27:59

Persefoni and StarTree share the revenue marketing playbooks behind ~3x lifts in new-opportunity conversion rates.

49:21

Influ2's Anna Tsymbalist shares the automated person-based ad playbook that doubled meeting show-up rates.

3:24

Simplus' demand gen manager on using Influ2 to reach exact decision-makers and attribute ad spend to pipeline.

1:02:23

ABM leaders share frameworks for audience selection, account tiering, sales alignment, budgeting, and stalled deals

39:35

Influ2 study of 100+ companies: only 11% are fully sales-marketing aligned — and they see an 87% conversion boost.