Sales & Marketing Alignment

22:10

NVIDIA's Aristomenis Capogeannis shows how person-based marketing fixes low-resolution ABM with real campaign numbers

19:23

Capgemini's Jomar Ebalida shows how person-based ads reached buying committees at AT&T, Pfizer and Verizon.

26:35

How One Door used person-based display ads to influence 70% of pipeline and lift branded searches 66%

26:12

Mobideo's VP Marketing explains how Influ2 person-based ads plus HubSpot workflows turn clicks into warm SDR calls.

10:18

Rally Ventures VC Charles Beeler on why recession-era marketing survives only by proving revenue impact, not MQLs

17:28

Influ2 CRO Joe McNeill shows how contact-level intent tells sales who to call and what to say — with 2.25x pipeline proof.

27:59

Persefoni and StarTree share the revenue marketing playbooks behind ~3x lifts in new-opportunity conversion rates.

3:24

Simplus' demand gen manager on using Influ2 to reach exact decision-makers and attribute ad spend to pipeline.

47:23

Mason Crosby and Anna Tsymbalist share trigger-based 'activation plays' for closed-lost, missed meetings and events.

18:25

Influ2 CRO Joe McNeill shows how to build an allbound pipeline motion when the market is demand neutral or negative.

1:02:23

ABM leaders share frameworks for audience selection, account tiering, sales alignment, budgeting, and stalled deals

39:35

Influ2 study of 100+ companies: only 11% are fully sales-marketing aligned — and they see an 87% conversion boost.